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Definition soap opera2/21/2023 Although telenovelas have a similar history and common features when compared to soap operas, they are two distinct genres. They have been exported to every continent in the world. ‘Telenovela’ is a term used throughout Latin America to designate the melodramatic serials that became the most popular programs of the television industries of the region, dominating prime-time and commanding the highest advertising rates. Nevertheless, the genre has been characterized by a process of diversification, in which family conflicts are colored by social and political issues. The central elements of the serials' content usually gravitate towards issues such as love, family, intimate relationships and other domestic concerns. When the last daytime serials left radio in the early 1960s, they were already an established form of television programming and advertisers continued to produce soap operas after the transition to television. The soap opera emerged in the US radio industry of the early 1930s when the advertising agencies of the soap, toiletry, and foodstuff industries took on the role of developing programs that could attract a female audience. ‘ Soap operas’ are daytime serials with a dramatic content aimed primarily at a female audience. Porto, in International Encyclopedia of the Social & Behavioral Sciences, 2001
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